P.006 – WE
STATS

 

OBJECTIVE:

This project’s goal is to rid cannabis of its stigma and introduce people to the holistic benefits it provides. The objective is to show that not only does cannabis provide pain relief, anxiety relief and appetite, it also inspires people to do creative work, and for many, it’s a way to relax and enjoy themselves.

STRATEGY

WE is a brand focused on bringing cannabis products to the public. The brand has three different sub-brands that all cater to different needs. Layer is a brand dedicated to creative individuals, selling hemp-made art supplies & marijuana. Fabrica is an all-hemp, home & garden brand. Lastly, Restore is a brand targeting individuals who don’t have a lot of experience yet in the cannabis world. Restore sells many household and familiar items such as food, beverages, cosmetics, and general hemp-made household goods.

Team members: Jonathan Duong, Kevin Xu, Hankai Yen and team leader Ashley Frohlking