Nike x Dick’s sporting goods
it’s her shot

OBJECTIVE:

Dick’s Sporting Goods partnered with Nike & the WNBA to to encourage young girls to get back into sports, especially during Covid-19. Girls are invited to come onto the court to play and engage with WNBA talent as well as influencers. The event featured workshops and other activations which include a photo-booth takeaway & customized T-Shirts screen printed on-site.

DESCRIPTION

This event is to push girls ages 8-18 to work with athletes & push their skills while encouraging them to get back out on the court and play. Motion graphics & designed social posts were handed to influencers to spread the word. The event was full of different activations, games, and clinics.

Role: Lead Motion & Graphic Designer

Client: Nike / Dick’s Sporting Goods

Creative Direction: Ariel Wilchek / Aries Jones

Collaborative Graphic Designers: Sara Alexander / Valeria Rodriguez / Motive Studio

Photo Credit: Licensed Stock Photography