journeys x converse #fitcheck

OBJECTIVE:

To drive customers and highlight the converse shoe.

DESCRIPTION

We created a branded AR filter for Journeys with various prompts and partnered with influencers to spread the word of #journeysfitcheck. The filter would cycle through and then land on a certain key word for the users to demonstrate on social. The influencers posted on both IG and Tiktok. The overall goal was to recognize both brands and allow people to experience life in their converse.

Role: Lead Motion Designer & Graphic Designer for filter

Client: Journeys & Converse

Creative Direction: Aries Jones

Branding/Look & Feel: Greg Coleman

Photo Credit: OBE / Influencers below