NIKE - ATHLETE EMPOWERMENT

OBJECTIVE:

This sizzle encapsulates the entire 2021 Athlete Empowerment program- a program created to celebrate diversity and recognize in-store employees; the first-line athletes.

DESCRIPTION

Creating this sizzle launches the intent and recap of the 2021 program and introduces employees to the 2022 program. The sizzle reel features quick motion graphics with snappy transitions, yet simple ways to introduce the plethora of graphics that were created each month to represent different ethnic groups.

Role: Lead Motion Designer

Client: Nike

Creative Direction: Catarina Guimaraes

Illustrations/Graphics: Melissa Poe

Photo Credit: OBE / Nike

© OBE