OBE - 30th Year campaign
CELEBRATING THIRTY YEARS BOLD
OBE celebrated their 30th year anniversary by launching a campaign with an alternate style guide. The campaign includes a launch post and a monthly blog post which requires a video for posting on social and a gif that lives on their blog page. The idea behind the campaign centers around the metaphor of a pearl - something formed overtime by grit. The style guide also highlighted their bold personality with the tagline “Thirty Years Bold” and large type graphics.
Role: Lead Motion Designer/Editor
Client: On Board Experiential
Creative Direction: Kelsey Rubbelke, Emily Dolber
Graphics: Matthew Silverman, Lauren Schatzman
Footage/Photos: OBE
Video Editing: Ashley Frohlking
Blog Page: obexp.com/blog
© OBE