NIKE X DSG - IT’S HER SHOT - 2024

OBJECTIVE:

It’s Her Shot needed a series wide and city specific teasers for talent such as NBA players and girl influencers to post for event visability.

DESCRIPTION

It’s Her Shot is an annual multi-city girls’ basketball tour presented by Nike and Dick’s Sporting Goods created to help empower young females. The program helps build confidence, learn technical skills and gain tools to help them on and off the court. Talent either active in the NBA, or used to be active in the NBA were brought in to coach the girls and give talks based on their experiences.

Role: Lead Motion Designer & Editor

Client: Nike & Dick’s Sporting Goods

Creative Direction: Marissa McCabe

Illustrations/Graphics: Marissa McCabe

Photo Credit: OBE / Benchling

Sound Design: Ashley Frohlking