ASHLEY FROHLKING
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PROJECT

Rebrand & Re-Package Tetley Tea.

GOAL

Elevate Tetley Tea’s packaging by bringing it a more modern look while remaining family friendly.

The Tetley tea company begin back in 1837. Brothers Joseph and Edward Tetley began selling tea off the backs of their horses for several years. Joseph & his son took over the business and began selling their tea in the U.S. They switched from loose-leaf tea to teabags, since it is an American invention.

 

CONCEPT

Tetley’s new branding utilizes illustrations as well as a slanted package to stand out against other teas on the shelf. The illustrations are sophisticated yet still keep a family look to still appeal to a wide target audience.

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PROJECT

Rebrand an Existing Brand

GOAL

Take an existing brand of your choice and rebrand
them to show them in their best light.




OLD LOGO

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NEW LOGO

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CONCEPT

Howie’s Game Shack is an exciting place to be. Their cyber-cafe features consoles,
computers and some arcade games. However, their brand doesn’t give them the energy
they need. Their new brand-mark and secondary graphics feature exciting vibrating
colors and a digitally altered logo representing pixelation and glitches.

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PROJECT

Conceptual Cookbook

GOAL

Create a cookbook related to a concept of your choice.

CONCEPT

Shades of Verdant is a conceptual cookbook related to Cannabis. The book
features recipes that rid the stigma behind cooking with Cannabis. The Cannabis
industry has become more than pot brownies and Rastafarian culture, and it is
now quite sophisticated. Shades of Verdant showcases delicacies made with marijuana.
It’s a book for those who love cooking, as well as medicinal benefits.

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PROJECT

Protective Glass Packaging

GOAL

Create a brand & package glassware. The packaging must fully protect the glassware from breaking.

CONCEPT

30º is a luxury brand that sells high-end whiskey glasses. The glasses have an angled bottom hence the name 30º. The box is made to cradle the unique shape of the glassesas well as a place to store them, taking them out for special occasions.

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PROJECT

Flux | Typography & Motion

GOAL

Design a book relating typography & a chosen concept.

CONCEPT

Flux is a book that ties together motion and typography. The purpose
is to be an instructional book for designers that shows how to use
typography to create motion. Photography done by Ashley Frohlking.

Model: Arina Hunter

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PHOTOGRAPHY

CREDITS

Model: Arina Hunter
Lighting done by: Emmett Bright

Self Portrait
Experimental Lighting
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