P.002 - THIRTY DEGREES

STATS

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OBJECTIVE

30 Degrees is a protective glass packaging project. The goal was to create a structure that not only protected the product, but was branded according to your concept. This box in particular is branded for luxury and personal taste.

STRATEGY

“Too much of anything is bad, but too much whiskey is barely enough”. Mark Twain said it best, and these whiskey glasses are here to enjoy whiskey at an up-scale level. This set of whiskey glasses isn’t meant to have packaging that gets thrown away, but instead serves a purpose as a beautiful case to put them away for special occasions. The name 30 Degrees comes from the angle of the bottom of the glasses which allow them to tilt, making them more unique than traditional whiskey glasses.