Nike x Dick’s sporting goods
it’s her shot (2024)

OBJECTIVE:

Dick’s Sporting Goods partnered with Nike & the WNBA to to encourage young girls to get back into sports, especially during Covid-19. Girls are invited to come onto the court to play and engage with WNBA talent as well as influencers. The event featured workshops and other activations such as customizable gear and Nike shoe giveaways.

DESCRIPTION

This event is to push girls ages 8-18 to work with athletes & push their skills while encouraging them to get back out on the court and play. Motion graphics & designed social posts were handed to influencers to spread the word. The event was full of different activations, games, and clinics.

Role: Lead Motion Designer

Sound Design: Ashley Frohlking

Client: Nike / Dick’s Sporting Goods

Creative Direction: Marisa McCabe

Video Credit: Footage collected from various vendors.